Why Infographics Help Explain Information Better Than Text

Nov 21, 2013   //   by Justinpiontek   //   Blog  //  No Comments

What are infographics? Infographics are a way to visually display data. By using them you are replacing mind-numbing data with a visually appealing graphic that can be read quickly and clearly. Sure, there are people that love data, but for most of us on an information overload, we either don’t time or don’t want to sort through it all. This is why infographics can be a great idea for your company.


(Original Data)

Screen Shot 2013-11-21 at 9.39.39 AM

(Infographic created from data above.)



Where to start?
Are you thinking about creating an infographic? You might be wondering where to start. The most important aspect is the data. If the data isn’t accurate, the graphic won’t be accurate. It’s very important to do your research and to use reliable sources.

You will want to create a flow to your data so that the reader follows the data in the correct order. Each set of data should naturally run right into the next section of data. Start with a catchy title to grab the readers attention, then you can tell the rest of your story from there.

Working with a Designer
When you have all of the data sorted out, you can start working with your designer. You will want to discuss ways in which you would like the data to be represented. Remember, the whole point is to make it really easy to read, so make sure not to over complicate it. The data can be represented though graphs, icons, images, typography, or drawings. You don’t need to have a specific idea for each set of data, the designer can do that, just a general idea to let the designer know which direction you would like to go.

An infographic is a great way to show data to your audience, but they also have another secret. They could go viral. If you have a great infographic and promote it properly there is a chance that it could be shared, liked, or tweeted over and over again. So, be sure to include your logo!

Tides _Infographic2


(Click each graphic to view full size.)

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