How to Create Stunning, Consistent Social Media Graphics for Your Brand

Mar 19, 2014   //   by Justinpiontek   //   Blog  //  No Comments

When it comes to branding, consistency is the most important, even in social media. Your consumer will spot inconsistencies in your branding and may lose trust in you and your business because of it. Companies like Coca-Cola have stood the test of time with a clear and concise message, look, and feel. You know Coca-Cola when you see it and that’s how you want your company to be as well.

Consistency can be a difficult task with so many online advertising channels. Social media has grown immensely and is a great way for you to interact with your customers. This is where consistency comes into play, you probably already have a website or a brick and mortar so why not transfer that same look to social media?

I had the opportunity to design Digital Marketing Direction’s social media graphics. Consistency played an important role in this project as well.

As you probably already know, this is what their website looks like.

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Going from this design I brought the same look and feel to all of the social media avenues. It’s important to express the main points in each platform. Here I took the picture, and the tagline, then incorporated the same color theme into each social media site.
From top to bottom: Facebook, Twitter, Google+.

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You can always add or remove certain graphics to build from that design or just to mix things up a little bit, like this email header below. In situations like this where the email header’s height is much smaller than something like a Facebook cover page, it’s aesthetically hard to get all of the same graphics into it. Instead I took the tagline and logo and incorporated a modern looking tag to give it some dimension all while using the same color theme.

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Facebook Posts
The graphics will get your customers to look at your social media page, but how do you get them to interact with you and your posts? Here is one way to help boost your customer engagement. What do you think of the post below?

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You might think its great, there asking a question which in turn causes a response and interaction from your customer. But what if you could make it even better? One way to do that is to use a graphic. Below is a graphic that I made for Americans For Prosperity. Having something visual will increase the response from your following. If you think about it, while scrolling through so many posts on your Facebook newsfeed, the thing that most likely with catch your eye is an image. Not only does this image grab your attention, this post asks for your followers to “share”. This will help spread your posts throughout social media to people that wouldn’t normally see your page.

EconomicFreedom_FB

These are just a few graphic design tips that can help build your brand through out social media. It takes time to build a brand with a consistent look that customers with recognize; the key is to start building it correctly from the start. The time spent in creating a consistent brand throughout social media will be worth it in the end.

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