Browsing articles in "Uncategorized"

4 Reasons Why You Should Hirer a Graphic Designer

Apr 3, 2014   //   by Justinpiontek   //   Blog, Uncategorized  //  No Comments

1. We are trained professionals.
Have you ever tried fixing something in your home only to make the problem much worse? And in turn end up spending more money and time then you would have just hiring a professional in the first place? We spend years upon years studying graphic design application and design aesthetics. You may have a natural eye for design and may be very artistic but each design program has a huge learning curve to be able to produce what you are envisioning, we can do that for you.

2. Problem solvers.
Design really is a lot more that just making things look good. We have to take your idea, cause or problem and devise a solution. Once we come up with a solution we will then creatively put your solution into motion. Business owners  have enough on their plate running a business so the last thing that they need is another problem to solve. With a little creativity we can help you get through to a one of a kind solution that will really make your business stand out from the crowd.

3. Keep a consistent look.
This is one thing that I have been very keen on lately. There are so many avenues that your business should be prominent on, Facebook, Twitter, LinkedIn, Google+, and so on. Your look should be consistent through each one of those medias, customers sub-consciously recognize those consistencies and form a loyalty to your brand. When everything matches from one location to the other it makes your brand look like its managed well and in turn will give your business that professionalism that it deserves.

4. Creativity
In general, most graphic designers are creative people and take great pride in giving you their best work possible. We can help you expand on your ideas and maybe step out of the “box” a little. Often times companies look at their competition and like to in some way copy them. Us designers like to up the ante and go beyond what your competitors are doing.

 

The Flat Design Trend

Nov 13, 2013   //   by Justinpiontek   //   Blog, Uncategorized  //  No Comments

It may be hard to keep up with the trends in design only to find out that it is outdated one year later. The flat design trend is something that I have seen emerging in major companies including AppleMicrosoft, and many others.

Explaining Flat Design
I normally don’t like to give names to certain types of design because to me it is what it is, or is what you want it to be. Flat design however has a very distinct look and feel (it’s flat). It pulls all of the complex bevels, crazy gradients and shadows to make something very clean and easy for the viewer to consume without being overwhelmed by the unimportant things.

I wanted to show something as an example so I made one for myself. I basically just simplified the lighting bolt from my current logo, utilized a common color in the trend and added some nice clean typography. You will also notice the really long shadow coming off the bolt, that is something that you will commonly see in this style.

JustinPiontekGraphicDesign_Flat

Utilizing the Trend
If you are thinking about utilizing this type of design, make sure to put some thought into it before you go and strip everything away. You will want to spend some time really thinking about the details of the design and your core audience. If you are a really modern trendy company like Apple and Microsoft then this may be a good route to go. If you are a casino that really needs that wow factor of fun and excitement then this is probably not the right direction. Just because its is trend doesn’t mean you should follow.

Thinking about color
Color is a major role in this trend. It focuses on the not so common color basics, it unitizes colors like peachy reds, soft blues and turquoise (see chart below for example). I like how when you have lighter color next to a shade darker it creates a bit of a crease in the rectangle.

Flat-UI-Colors

So while this type of design doesn’t fit every brand, it can be a perfect fit for some that are really going for that minimalistic, modern feel.

@justinpiontek

Digital Marketing Direction

May 15, 2013   //   by Justinpiontek   //   Blog, Uncategorized  //  No Comments

DMD_Logo_Final-01

I recently had the opportunity to team up with DMD based out of Dallas. They were just getting off the ground when they contacted me and needed a logo. They wanted to go for something very clean and modern; above is the final logo.

Digital Marketing Direction has experience in political, news, retail, and nonprofit digital marketing. They have the solutions to your modern marketing needs, no matter what you’re marketing online. Their number one goal is increasing your conversion rate at a lower cost so you can always be sure to get the best results!

One of the projects that I have been working on with them is an email campaign for a retail company called Adeline https://www.adelinestores.com. Adeline features a selection of constantly changing, quality and fashion forward finds at refreshingly affordable prices for those with a sharp sense of style. Highlighting a range of independent designers from around the world, Adeline carries vibrant prints, sophisticated silhouettes, bold jewelry, funky footwear and even home accessories like whimsical glass lamps and soothing candles.

Below are a few of the emails that I designed. Stay in touch to see what they have coming up!

BeachBum3

NIghtOwl_sale

adeline sale_2

Abstract Bling

Mar 19, 2013   //   by Justinpiontek   //   All Fine Art, Fine Art, Paintings, Uncategorized  //  No Comments

Date Night Postcard

Jul 9, 2012   //   by Justinpiontek   //   All projects, Print, Uncategorized  //  No Comments